Nüli – Home fitness app for women

Since January 2024, Walter has begun working with Nüli, the fitness app startup based in Taipei, which is designed and developed particularly for East Asian female users to help them maintain a stable workout schedule and healthy habits by the collaboration of online workout class and nutrition plan. Walter’s role as a contract Web & Graphic designer has made important contributions, such as the new version of official website, online coach recruit page, some marketing landing pages and Instagram posts. Being a part of the marketing team, Walter is able to produce effective design results within limited time, and also build the pages based on his final design using WordPress Elementor and OptimizePress.

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New Homepage Design

The goal of new homepage design of Nüli is simple but crucial: to attract more customers to subscribe for the app’s members. In order to achieve that, (Walter’s approach of) the new design was aimed to be:

1. More consistent to the branding identity (comparing to the old version).
2. More appealing to the target audiences – 20~40 years old Taiwanese and East Asian women.
3. Strong at conveying the professional images.
4. and convincing to the viewers that Nüli is the best choice for their fitness goal.

In the new design solution, Walter emphasised the coaches and nutritionists behind Nüli’s online classes, and featured an introduce video to quickly show how do Nüli’s fitness classes look like. The new carousel look of coaches introduction (as below) also gives a dynamic and refreshing impression.

Social Media Image Design

A. Coach Recruiting

The two types of design involves different aspects to approach the target audiences:

• Question of the small survey the social post links to.
• The comparison of traditional gym coach and Nüli’s online coach.

B. Nutrition Course AD

The Facebook AD of Nüli’s nutrition course also features several variants. The main goal is to introduce the advantages of the course (with the copywriting created by marketing departments), with a clean and engaging style.

1. Introducing the main feature of the nutrition course.
2. Show how students might see the change after joining the course.