MZYME is a developing web3 LBS service by Playa Lab with a flexible gamification module. Business or creators can publish their NFTs with simple steps and minimal gas fee and distribute them by events and missions to reach many customers.
As the motto “We Move People” signifies, the goal of MZYME is to redefine people’s perspective on NFTs by combining them with various aspects of daily life, such as cuisine, clothing, housing and transportation to give people an enjoyable new experience of “treasure-hunting”.
As the lead UI/UX designer of Playa Lab, Walter mainly developed the User Interface and User Experience of MZYME app and web panel. He also designed MZYME’s website and Landing Page, along with marketing graphics such as DMs, presentation templates and business cards.
Challenge
Target:
- Small to Mid sized businesses interested in web3 and NFT marketing but hindered by technical barriers and high gas fee.
- They also sense that existing advertising isn’t effective to engage and attract customers, and seeking for a way to communicate with them.
1
Problem
More businesses are interested in applying Web3 and NFT to marketing, but the barriers (technology and gas fees) are usually high for mid- and small-sized companies.
2
First Goal
Develop a light-weight platform on which everybody can create and publish their NFT easily with low cost.
3
Development
Build a mission module to make the process to obtain the NFT more motivating, like treasure-hunting.
4
Defined Solution
Design a LBS app which users are able to search the activities nearby them to get the NFT!
Client’s Voice
What they are expecting from MZYME?
As the travel restriction of COVID is being loosened, I think it is a big challenge to every travel agency on how to make their products more engaging and attractive.
Wendy
Marketing Manager of Metalion
I look forward to a convenient and easy-to-use service for the public to engage and experience the world of NFT digital art.
Alvin
Director of Astrogator
Solution: App
Solution: Web Panel
